Have you ever wondered why wedding photographers are so damn expensive? How can anyone justify charging £1000+ for one day’s work? After all, a good camera costs about a thousand pounds, right? After that, it’s just plain greed!
If you are shopping for a wedding photographer, you might be shocked at the incredibly vastly ranging prices out there – so why should you pay more. Do you actually get a better product?
Professional wedding photography is far more complex than most people give it credit for. To simplify this, I am going to outline my business into a few categories:
If your wedding photographer turns up with just a basic digital SLR camera and a lens, you need to seriously lower your expectations. Not all cameras are built equally, and to further this point, I use 5 different lenses at each wedding. Then there is the back-up body, flash guns, lighting, stands, tripods, triggers, spare batteries, memory cards and modifiers. These should all be the highest caliber – including the back-up gear.
For those who don’t understand the first thing about photography, let’s make this an analogy about cars. Say you want to win Formula 1. Your Ford Mondeo just isn’t going to cut it. Yes, it has 4 wheels, can go over 100mph given a long run-up, and may be better for carrying your family – but on the circuit you are going to keep getting lapped by Ferrari, and finish last. Like cars, camera equipment has its limitations – and better gear costs a lot more.
My cameras cost around £2500 each. Each lens cost around £1000 (and I have 5). Flashes are a few £hundred, and the lighting I use for the first dance is another £1500.
All of this means I am able to get far more flexibility and be more creative in terms of shots – regardless of the location, lighting and weather.