One positive side effect of being a professional photographer in the 21st Century, is the capability of producing Graphic Design work – at least a basic level. Photographers are now required to be skilled at Photoshop, which is a hugely powerful programme. As well as using Photoshop to turn a photo of a pizza into an attractive model (seriously: YouTube it!), you can also create all sorts of graphics for print.
For the past 5 years I have been creating posters, logos and menus for a host of small businesses. My regular clients include The Prince of Wales (pub of the year 2016), The Dark Horse & The British Oak. With their array of regular events, this side project keeps me busy with a few extra jobs per month.
These clients are fairly flexible in terms of final poster design. They need to usually be A3-shaped, include their text, information and logo, but I am left with most creative control.
These posters can be family events, quizzes, festivals or gigs. Menus can be for food or drinks.
I try to make every poster look different and distinctive in design. My aim is for each poster to stand out against each other, and not blend into one style. They essentially look like each poster has been created by a different designer, reflecting the variety of events these businesses offer.
The posters are created using a background, a myriad of fonts and licence-free imagery. Some are inspired by exiting art works (like films) and others are made completely from scratch with my own photography. They are all created on Photoshop, using layers, effects, blending options and cut/paste features. Reoccurring events are rehashed, updated with new dates/details, but sticking to a recognisable theme. This makes it easier to target returning customers.